The preferred subject of other competitors is the protective hand over the house.
A new idea was needed. Initially only intended as a scribble for the customer, illustrations were created.
A new idea was needed. Initially only intended as a scribble for the customer, illustrations were created.
Houses, real estate and properties are of great value and have to be looked after and maintained for many years. In a figurative sense, one takes care of the property like one takes care of one's own child. The house as a child has strong symbolic power and everyone quickly understands what it's all about.




